New Dry Skin Treatment Fights Climate Change

BEVERLY HILLS, CA In possibly the worst winter season ever in decades due to growing global climate change, it’s no wonder that dry skin has grown to an epidemic scale across both continents. And for those suffering from eczema, psoriasis or the side effects of diabetic skin disorders, the problem of cracked, dry skin is now a year round battle.

Dry skin has always been common problem that does not go away in normal weather conditions, either. Skin is still exposed to the daily chemicals and irritants found in commonly used products such as household cleaners to personal care products.

The usual skin care treatment method is to apply a conventional lotion; although it is a fact that the misuse of moisturizers is one of the leading causes of dry skin. These conventional moisturizers confuse your skin, resulting in the skin producing less of its own natural oils, causing your dry skin to become worse not better over time. Skin also becomes even more dry using conventional dry heating systems used during cold, dry weather conditions.

Dr. Lisa Benest, board-certified dermatologist states, “Many traditional moisturizers restore the moisture to the skin on a temporary basis; after continued use they actually send a message back to the skin saying it doesn’t need any further moisture to be produced by the skin. So we can end up with the opposite condition where the skin is less hydrated than it was prior to using the moisturizers.”

21st Century Formulations, a research-based skin care organization in Beverly Hills, CA, recently discovered a new formula which now strengthens the skin’s own natural barrier. Their product, Skin MD Natural Shielding lotion, has solved the problem of dry skin and has been found to be the best moisturizer for dry skin as it is an effective dry skin treatment. Basically speaking, it keeps the good stuff (natural moisture, oils and lipids) in and the bad stuff (those elements that strip out natural moisture) out.

“I had dry, itchy skin, due in part to moving from the warm south to the cold north. I also suffer from thyroid problems, which makes my skin dry. My kids also had dry skin because of eczema. Notice how I said ‘HAD’. The reason my skin is feeling much better is because of a new lotion I have tried from Skin MD Natural.” – B. Spivey, 1 Prince and 3 Princesses Blog

21st Century Formulations even offers a full, money-back guarantee if anyone is not satisfied with the results. You can go to their website:, or call 1-800-540-4790 for more information.

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