Manufacturing Marketing Institute (MMI) Launches Podcast for Marketers in the Manufacturing Sector

Marketers working in the manufacturing industry get very little support for the specific niche of marketing. The Manufacturing Marketing Institute (MMI) launched the Manufacturing Marketing Matters podcast to help manufacturing marketers advance the practice of marketing throughout the manufacturing industry as well as further their own professional marketing careers. The first 3 episodes were released on November 18, 2015 and are available on iTunes, SoundCloud and the MMI website

The weekly podcast will feature one guest who will be a technical expert, manufacturing marketer with a success story, or a manufacturing focused marketing consultant.  The podcast will include a Challenge Question posed by a listener and one or two actionable takeaways.

The podcast host, Bruce McDuffee, is the founder of MMI in addition to having 20+ years of marketing and sales experience in the business-to-business manufacturing or industrial sector.  McDuffee says, “Most manufacturing companies severely undervalue marketing and will not incorporate the marketing leader into the strategic business discussion, continuing to market like they did in the 1980’s.  Those manufacturing companies who are willing and able to advance the practice of marketing to a strategic, revenue generating component of their organization will win, hands down, in their competitive space.”  He goes on to state, “This is my passion and the purpose of the Manufacturing Marketing Matters podcast, to help manufacturing companies grow their respective businesses and gain market share through a modern marketing function.”

The podcast will be published weekly beginning November 23rd and made available each Monday morning.  Interested marketers can subscribe at iTunes, Stitcher, SoundCloud or at the MMI website.

The Manufacturing Marketing Institute was founded in October, 2015 and is a community where manufacturing marketers can learn from experts as well as from each other. At MMI, you will find useful content about marketing in a manufacturing company and the Manufacturing Marketing Matters podcast.

The mission of MMI is to help manufacturing marketing organizations and you, the marketer, to learn about modern marketing strategy, tactics, skills and technology.  At MMI, you’ll learn from marketers with experience in manufacturing organizations.  You’ll hear stories about how to overcome the typical hurdles marketers face in the majority of manufacturing companies. Marketing strategies and tactics are different in the manufacturing world. This is the place where you can learn about manufacturing marketing and the unique challenges we know you are facing each and every day.

Knowledge Marketing for Industry, Inc. and Manufacturing Marketing Matters podcast are either registered trademarks or trademarks of Knowledge Marketing for Industry, Inc. in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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Bruce McDuffee



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