MEDIA ALERT – Amazon, Samsung, Belkin and The Connected Home Event



Amazon Alexa & The Connected Home

Presented by Slate Studio, Amazon, Samsung, Belkin & General Assembly


Slate Studio, Amazon, Samsung USA, Belkin International, Rain Agency & General Assembly


The Amazon Echo and the Alexa AI voice assistant are poised to fundamentally change the way users interact with devices, data, and the world around them. Join representatives from Alexa / Echo Partnerships at Amazon, Slate Studio, Samsung SmartThings & Belkin WeMo for a look at how voice-driven user interfaces are taking over the market, and how companies can take advantage of Amazon Alexa to build their business.

The event features Vice Presidents & General Managers from Amazon, Samsung & Belkin, each discussing the business value of their respective Internet of Things offerings. Attendees include leaders from Fortune 500 technology, software as a service, consulting and entertainment & media companies.



Southern California is quickly becoming the new technology hub for the United States. Slate Studio has organized the event in response to interest from Fortune 500 organizations it works with regarding Amazon’s Echo devices and Alexa artificial intelligence personal assistant as they relate to commerce, and to the smart home and Internet of Things space. Slate Studio has partnered with Amazon, Samsung, Belkin and General Assembly to be able to share this valuable information, and engage in discussions around the topic.

Media outlets that are interested in learning more about Amazon’s Echo devices and Alexa service, as well as new offering and announcements from Samsung & Belkin are encouraged attend. Interviews will be granted by panelists and participating organizations.


May 4, 2016 7:00pm – 9:00pm PT


General Assembly, 1520 2nd St, Santa Monica, CA 90401


Brooke Newberry

Marketing Coordinator

Slate Studio

Wk (910) 264-9410


Slate Studio:

Slate Studio is a product design & development incubator based in Los Angeles that designs mission-critical digital experiences for the world’s leading technology & media companies. Slate is sponsoring a year-long discussion series focusing on elevating the discourse around women, minorities and non-traditional media in the entertainment & tech space.  

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Amazon: strives to be Earth’s most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want – low prices, vast selection, and convenience – continues to grow and evolve as a world-class e-commerce platform.

Founded by Jeff Bezos, the website started in 1995 as a place to buy books because of the unique customer experience the Web could offer book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. During the first 30 days of business, fulfilled orders for customers in 50 states and 45 countries – all shipped from his Seattle-area garage. 

It is by design that technological innovation drives the growth of to offer customers more types of products, more conveniently, and at even lower prices. Among its many technological innovations for customers, offers a personalized shopping experience for each customer, book discovery through “Search Inside The Book”, convenient checkout using “1-Click® Shopping”, and several community features like Wish Lists ( that help customers discover new products and make informed buying decisions. 

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Samsung SmartThings:

SmartThings lets you easily monitor, control, and secure your home from anywhere. SmartThings Inc. is a technology company headquartered in Palo Alto, CA with a software development center in Minneapolis, MN. SmartThings is building an open platform for smart homes and the consumer Internet of Things. SmartThings makes a hub (sometimes called “gateway” or “home controller”), cloud platform, and client applications. SmartThings was purchased by Samsung in August of 2014. 

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At Belkin International, we create products that help people realize the power of technology and make people’s lives better, easier and more fulfilling. This has been Belkin’s mission since our inception in 1983.

Belkin was founded by CEO, Chet Pipkin, in his parent’s garage. Even back then, Chet’s passion was driven by solving customer’s needs. He manufactured computer cable assemblies in the evenings and on weekends, and sold them to local computer manufacturers and dealers in response to the burgeoning personal computer market in the 1980’s. Since then, we’ve kept our southern California origins and are based in Playa Vista, right in the heart of the Los Angeles tech center.

Today, Belkin International has three brands – Belkin, Linksys and WeMo – to enhance the technology that connects us to the people, activities and experiences we love. Belkin products are renowned for their simplicity and ease of use, while our Linksys brand helped make wireless connectivity mainstream around the globe. Our newest brand, WeMo, is the leader in delivering customizable smart home experiences. Its product platform empowers people to monitor, measure and manage their electronics, appliances and lighting at home and on-the-go.

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Rain Agency:

Rain is a full-service digital agency. We focus on insight-driven strategy and ideation, and the highest possible level of execution.

We are makers. Full stop. Rain was forged when two best-in-class production shops merged into a single entity. Account Services, Creative and Strategy teams were mixed in, resulting in a best-in-class agency. In this era of outsourced everything, this heritage makes us unique. We think it. We make it. All in. 

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General Assembly: 

General Assembly (GA) is a global educational company on a mission to empower a global community to pursue work they love. Focusing on the most relevant and in-demand skills across data, design, business and technology, GA is confronting a skills gap through best-in-class instruction and providing access to opportunities. 

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